What is your font? You didn't

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Think everything was going to be high concept, did you? There are as many small, tangible details in a brand image as there are intangible concepts. Font selection is one example. What is your font? Montserrat You don’t necessarily need to choose a specific font, but the quality of the font can convey meaning. For example: Serif fonts tend to be authoritative, ancient, stately, and traditional. Sans serif fonts tend to be more modern, stylish, stable and clean. Flat fonts, such as monospaced fonts, tend to be bold and modern, but may also have some traditional elements.

Elegant and feminine. The general choice of fonts requires a C-level execu Telegram Users Number List tive list to convey the association you want to be associated with your brand. 16.What is your color? Like fonts, your choice of primary colors affects how people perceive you, becoming a natural part of your brand identity. However, color associations can vary from culture to culture, so make sure you understand the specific associations for your target audience. Color Theory In general, colors and their associations for Americans include: Blue: Trust, integrity, loyalty. Green: Growth, happiness, money.




You'll also find a lot of overlap. There's a reason why many graphic designers and Fortune 500 companies use blue branding logos and visual elements - they want to convey trust and integrity. You can also choose colors based on their industry association or even how they stand out among all competitors' logos. 17. How Your Logo Communicates Your Brand Your logo is one of the most visible parts of your brand identity.